by Cristian De Nardo | Oct 29, 2020 | Marketing
Collecting high-quality leads is a challenging task that marketers face. Even once you’ve created a fantastic, high-converting landing page, you’re not done. The good news is that there are a number of plugins available that you can add to your WordPress...
by Cristian De Nardo | Oct 29, 2020 | Marketing
In 1898, Elias St. Elmo Lewis, an eventual inductee of the Advertising Hall of Fame, anonymously wrote a column about three advertising principles he found useful throughout his career in a printing magazine called The Inland Printer, one of the most influential...
by Cristian De Nardo | Oct 29, 2020 | Social Media
El tráfico web es uno de los grandes dolores de cabeza para quienes administran un sitio o blog. Siempre hay que estar buscando la forma de mantener o incrementar las visitas. Por eso hablaremos de dos aspectos muy importantes para el SEO: el tráfico referral y los...
by Cristian De Nardo | Oct 29, 2020 | Marketing
I once heard a new business owner define their target market as … wait for it … “everyone”. *cringe* While it’s nice to believe that everyone would be interested in purchasing your product or service, it’s not wise to define your target market as such. Not only does...
by Cristian De Nardo | Oct 28, 2020 | Marketing
When I sit down to write an article, I have a pretty standard routine. I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our...
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