by Cristian De Nardo | Dec 23, 2020 | Marketing
If you work at a nonprofit organization (NPO), then you’re already quite familiar with the unique set of challenges nonprofits face when it comes to building an effective and sustainable marketing strategy. With scarce resources, relatively limited...
by Cristian De Nardo | Dec 23, 2020 | Marketing
Whether you use it to supplement your existing inbound marketing efforts or it makes up your entire strategy, you’ve probably used social media to meet your marketing objectives. There are various social media platforms to choose from, and each comes with a user...
by Cristian De Nardo | Dec 23, 2020 | Marketing
While platforms like Twitter, Instagram, and even TikTok have gained significant user ground over the past few years, one social channel is still the market leader: Facebook. Recently, the Pew Research Center revealed that nearly 70% of all U.S. adults use Facebook,...
by Cristian De Nardo | Dec 23, 2020 | Marketing
On January 9, 2007, Steve Jobs unveiled the iPhone in one of the most captivating product launches in history. Indeed the iPhone was a revolutionary product, but it wasn’t the iPhone that inspired thousands of people to camp out in the cold over night. It was Jobs’...
by Cristian De Nardo | Dec 23, 2020 | Marketing
Companies are still struggling to improve the reach and reliability of personalized data about potential clients and customers. Part of the problem is supply — bigger data volumes offer greater insight around B2B and B2C buying preferences both immediately and over...
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