by Cristian De Nardo | Dec 21, 2020 | Marketing
The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you’ve deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify… or maybe that’s just me. Either way, the holiday...
by Cristian De Nardo | Dec 21, 2020 | Marketing
Ask any marketer who’s responsible for copywriting about their writing process, and you’ll quickly find out that there’s no specific process to follow. Additionally, copywriting varies depending on your audience, purpose, and format — copywriting for...
by Cristian De Nardo | Dec 18, 2020 | Marketing
Some argue that in the world of marketing, ebooks are dead. Others say they are not. But the fact is that ebooks — when written, designed, and marketed properly — can generate thousands upon thousands of contact submissions for your business. Whether you’re just...
by Cristian De Nardo | Dec 17, 2020 | Marketing
When I’m looking for a business that will have what I need, whether it’s food or office supplies, I use Google Maps. I know that the search results will give me enough information to pick the best option, like reviews, ratings, photos, and location information. I’m...
by Cristian De Nardo | Dec 17, 2020 | Marketing
As a marketer, I’d like to believe all my marketing efforts are high-impact. Unfortunately, that isn’t always the case. Consider the blog post that resulted in 25 views, and 0 leads — or the Facebook campaign that totally flopped, with a much lower ROI...
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