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The 5 Types of Social Media and Pros & Cons of Each

by Cristian De Nardo | Dec 11, 2020 | Marketing

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will...

The ‘Ethics’ You Didn’t Know Existed in Design

by Cristian De Nardo | Dec 11, 2020 | Marketing

Just the other day, I was Googling something in a rush and came across a blog post that I thought would give me all the information I needed. But, when I clicked on the page and tried to start reading the post, the entire screen went dark and a giant “Subscribe...

Facebook Shops: What Is It and How Brands Can Use It

by Cristian De Nardo | Dec 10, 2020 | Marketing

This year, brands are increasingly bringing shopping experiences online. But, as businesses develop online strategies, they might find that launching a fully-fledged ecommerce website is easier said than done. While many tools make this process easier than it was in...

Corporate Image: Why Your Brand’s Public Perception Matters More Than Ever Now

by Cristian De Nardo | Dec 9, 2020 | Marketing

In 2019, Contently, a content marketing software company that connects freelancers with enterprise brands, made a controversial move — in an effort to increase profitability and, in turn, provide more creative opportunities to their freelancers, the company announced...

What Is an API? The Answer in 300 Words or Less

by Cristian De Nardo | Dec 9, 2020 | Marketing

When the marketing industry first shifted from outbound to inbound marketing, many marketers dropped their old roles of content interrupters for new ones as content creators. But that shift is still producing aftershocks, and to keep up with your competitors today,...
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