by Cristian De Nardo | Jan 5, 2021 | Marketing
Do you take a good, hard look at your team’s marketing strategy every year? You should. An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Think of it as a high-level plan that guides...
by Cristian De Nardo | Jan 5, 2021 | Marketing
Do you read every post on a blog? If you’re like me, you visit sites for a specific reason — be it the New York Times crossword puzzle or the latest gear roundup from Outside. You know what you’re looking for when you click. That frame of mind is why blog...
by Cristian De Nardo | Jan 5, 2021 | Marketing
Let’s face it, we love videos. Videos of cats, babies tasting lemons for the first time, food recipes — you name it, we love it. And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of...
by Cristian De Nardo | Jan 4, 2021 | Marketing
Many businesses aim for their websites to rank highly in search engines, but it’s a moving target. Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the “optimization” part of SEO). You...
by Cristian De Nardo | Jan 4, 2021 | Marketing
Marketers are community-minded people. We collaborate across multiple departments in our own companies, while keeping track of competitive players and ensuring we’re deeply connected to the needs and goals of our customers. So, to better understand what to...
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