by Cristian De Nardo | Feb 9, 2021 | Marketing
Did you know that the cost of acquiring consumer attention has increased dramatically (seven- to nine-fold) in the past two decades? It might not be surprising to hear, but overall our collective attention span has been narrowing. You might be wondering, “What...
by Cristian De Nardo | Feb 8, 2021 | Marketing
Good news: on the internet, your business can connect with hundreds of millions of potential customers. Bad news: your competitors have the same access, and they’re already throwing money at the problem. Also not so good: your mighty, scrappy team has to figure...
by Cristian De Nardo | Feb 5, 2021 | Marketing
When I used to work at a marketing agency, I would read expert industry blogs, such as HubSpot, Marketing Brew, and Backlinko (to name a few). One of my main questions every day was, “How do these brands do it? How do they constantly come up with brilliant blog...
by Cristian De Nardo | Feb 5, 2021 | Marketing
As a marketer, you definitely have a lot of work to do (and not enough time to get it done). You might also feel occasionally struck by writer’s block when it comes to creating fresh, unique content. Given these challenges, you’re always searching for ways...
by Cristian De Nardo | Feb 5, 2021 | Marketing
This year, CBS opened the bidding for a 30-second Super Bowl ad slot cost roughly $5.6 million — plus $300,000 if brands wanted their ads on CBS’ Super Bowl live stream. And, although the price above is about the same as it was for 2020, it took until...
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