by Cristian De Nardo | Apr 28, 2021 | Marketing
Imagine this: You run a successful online store and have a sleek app that makes shopping a breeze. Most of your sales come from paid ads on Facebook and Instagram, and your usual process involves retargeting customers who open your app but leave without purchasing...
by Cristian De Nardo | Apr 28, 2021 | Marketing
For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. It’s a near-supernatural, multi-layered vortex that pulls in leads from the wider world, then draws them down toward closing. At the top of the funnel (TOFU) are fresh new...
by Cristian De Nardo | Apr 27, 2021 | Marketing
In recent years, we’ve seen the power of video on the internet — Facebook alone gets eight billion average daily views, and YouTube’s video platform has enabled young teens to become national superstars (Justin Bieber, anyone?). Also, a Cisco report...
by Cristian De Nardo | Apr 27, 2021 | Marketing
Businesses pump out content at a staggering rate these days — and as that volume increases, more inconsistencies are bound to creep in. Whether due to lack of clarity about the style in which you’d like to write or disjointed communication across the multitude...
by Cristian De Nardo | Apr 27, 2021 | Marketing
During my career, I have freelanced on and off. The biggest lesson I’ve learned in working with clients was the importance of setting expectations from the very beginning. It helps both parties get on the same page and can prevent miscommunication down the line....
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