by Cristian De Nardo | May 7, 2021 | Marketing
As a marketer, you know how many avenues there are for your prospects and customers to interact with you throughout the buyer’s journey. These avenues refer to channels (e.g. PPC, your website, email campaigns, social media) and touchpoints (e.g. specific ads, blog...
by Cristian De Nardo | May 6, 2021 | Marketing
Savvy marketers know it’s rare to reel in customers at the first encounter with a brand. Winning people over takes time, thoughtful touchpoints, and a whole lot of trust. Fortunately, there’s a strategy that includes all of these and more. It’s...
by Cristian De Nardo | May 6, 2021 | Marketing
The more you know about your buyer personas, leads, and customers, the easier it is to effectively target them. This entails identifying the channels and platforms in which they spend their time and understanding their needs and challenges. It also means knowing how...
by Cristian De Nardo | May 6, 2021 | Marketing
I have most of my best ideas at 3:00 AM or in the shower. But turning those shower ideas into a business opportunity requires further investigation. That’s where market opportunity analysis comes in. While you and your team may have many new business ideas you want to...
by Cristian De Nardo | May 5, 2021 | Marketing
Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time? That’s right. Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a...
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