by Cristian De Nardo | Jun 23, 2021 | Marketing
Imagine you’ve just created an excellent new product, and you’re excited to share your business with the world. Unfortunately, you have no idea how to share this revolutionary product with as many of your target users as possible. You’re not alone. Like you,...
by Cristian De Nardo | Jun 23, 2021 | Marketing
In the marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods. On the other hand, it can incentivize your team to prioritize your company’s...
by Cristian De Nardo | Jun 23, 2021 | Marketing
As marketers, we crave data. Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even...
by Cristian De Nardo | Jun 22, 2021 | Marketing
I have some bad news — your email marketing contact database degrades over time. Your contacts’ email addresses change as they move from one company to another, opt-out of your email communication, or abandon an address they only used to fill out forms on websites. As...
by Cristian De Nardo | Jun 21, 2021 | Marketing
When you’re sifting through your News Feed, what tends to catch your attention? More likely than not, it’s YouTube videos, pictures, animated GIFs, and other visual content, right? While text-based content is always important when seeking answers to a...
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