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How to Write About Your Professional Background

by Cristian De Nardo | Jul 28, 2021 | Marketing

A great way to share more about your background is to have a prepared document, like a professional bio. A professional bio can be shared with prospective employers, shared with your colleagues, included in your social media profiles, used for speaking engagement...

How to Build a Website: 2 Methods, 9 Easy Steps, & 35 Amazing Tips

by Cristian De Nardo | Jul 28, 2021 | Marketing

Studies show that 76% of consumers research a business online before visiting in person. That means having a website is as necessary for companies today as having a phone number. Maybe you’re starting a new business venture or developing your personal brand. Or, maybe...

Everything You Need to Know About Segmentation Bases 

by Cristian De Nardo | Jul 28, 2021 | Marketing

Market segmentation is a powerful process because it separates your audience into groups so you can effectively target them based on traits such as the challenges they’re facing and/or how they’ll respond to certain marketing efforts. The most effective...

The Beginner’s Guide to Usability Testing [+ Sample Questions]

by Cristian De Nardo | Jul 28, 2021 | Marketing

In practically any discipline, it’s a good idea to have others evaluate your work with fresh eyes, and this is especially true in user experience and web design. Otherwise, your partiality for your own work can skew your perception of it. Learning directly from...

What is Lead to Account Matching, and Why It Matters

by Cristian De Nardo | Jul 28, 2021 | Marketing

As an organization gets larger, it becomes more and more difficult for different departments, and different employees within the same department, to communicate. Unfortunately, this can lead to a “left hand doesn’t know what the right hand is doing”...
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