by Cristian De Nardo | Jul 26, 2021 | Marketing
Disclaimer: This blog post is not legal advice for your company to use in complying with data privacy laws like GDPR. Instead, it provides background information to help you better understand data privacy best practices. This legal information is not the same as legal...
by Cristian De Nardo | Jul 23, 2021 | Marketing
Grabbing — and keeping — your audience’s attention has never been harder. Nowadays, people are bombarded with marketing 24/7, and yet in the last five years, the average attention span has actually dropped — to a mere eight seconds. Fortunately, there are fun and...
by Cristian De Nardo | Jul 23, 2021 | Marketing
Let’s say a salesperson comes up to you and says, “Here’s something you should know about.” If you don’t see this person as a trustworthy, knowledgeable source, you probably have no reason to listen. Let’s replace the salesperson...
by Cristian De Nardo | Jul 23, 2021 | Marketing
The quality of your CRM data impacts your entire organization, bottom to top. Your marketing teams rely on quality data to segment contacts, personalize messaging, and create targeted campaigns. Your sales teams require accurate data to speak to your prospects’...
by Cristian De Nardo | Jul 22, 2021 | Marketing
In 1898, Elias St. Elmo Lewis, an eventual inductee of the Advertising Hall of Fame, anonymously wrote a column about three advertising principles he found useful throughout his career in a printing magazine called The Inland Printer, one of the most influential...
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