by Cristian De Nardo | Jul 21, 2021 | Marketing
One of the most heated arguments that I’ve been a part of was about whether or not Taylor Swift is a good dancer. The first thing you should know about me is that Taylor Swift is my favorite artist. So you’d have a hard time convincing me she’s bad...
by Cristian De Nardo | Jul 20, 2021 | Marketing
By aligning team members and different teams, your business’s employees are able to work together to create delightful experiences that make prospects want to convert and stay loyal to your brand. One example of a process in which this type of collaboration only...
by Cristian De Nardo | Jul 20, 2021 | Marketing
In Q1 of 2021, ebook sales increased 38% for publisher Harpercollins, following a trend of increased revenue earnings for the company. Although this is a snapshot of one publisher’s success, it speaks to a larger movement toward digital content consumption among...
by Cristian De Nardo | Jul 20, 2021 | Marketing
If your product team is working on the next big thing, there ought to be an equally awesome promotion strategy to spread the word. While some companies are guilty of drafting a press release, crossing their fingers, and hoping that the users will come, there’s...
by Cristian De Nardo | Jul 20, 2021 | Marketing
As a legally blind woman, it took me years to disclose the full extent of my disability to employers. When I did, I downplayed my blindness as “just a bit of nearsightedness,” or I had to give a disclaimer of, “It’s never held me back and I...
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