by Cristian De Nardo | Aug 5, 2021 | Marketing
If you could do one thing to dramatically improve your marketing ROI today, what would it be? If your answer was “use landing pages to convert new leads” I’d have to agree with you — here’s why. Nearly 1 in 10 people who make it to a landing page will...
by Cristian De Nardo | Aug 3, 2021 | Marketing
If you are leaving your job, you’re not alone. In April 2021 alone, around 4 million people quit their jobs, according to the Bureau of Labour Statistics. That number is the highest recorded since the bureau started recording such rates. Even though millions quit...
by Cristian De Nardo | Aug 3, 2021 | Marketing
Your value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. It’s also one of the most important conversion factors (learn all about conversion best...
by Cristian De Nardo | Aug 3, 2021 | Marketing
If you compare how product pages take shape across different companies, it’s clear they run the gamut. Some go for the direct approach, displaying an image of a product and explaining why someone should buy it. Other companies create elaborate pages with moving...
by Cristian De Nardo | Aug 3, 2021 | Marketing
Trying to convince people to click on a long, jumbled link is almost as bad as a door-to-door salesman trying to sell people financial services. If your audience sees a link they perceive to be spammy in one of your social media posts, they’ll do the digital...
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