by Cristian De Nardo | Sep 21, 2021 | Marketing
2020 was a whirlwind year for managers. For instance, among her own personal experiences learning how to work in a pandemic, my manager also needed to demonstrate empathy for employees who had stresses that interfered with their ability to work at their best. She...
by Cristian De Nardo | Sep 20, 2021 | Marketing
What do marketers and Sesame Street monsters have in common? They LOVE cookies. For years, brands have been using them to track website visitors, improve the user experience, and collect data that helps us target ads to the right audiences. We also use them to learn...
by Cristian De Nardo | Sep 20, 2021 | Marketing
Every successful company starts with a single idea. It’s how those ideas are approached, molded, and questioned that dictate whether or not they go on to evolve into a startup. However, reaching startup-dom doesn’t complete the lifecycle of these ideas....
by Cristian De Nardo | Sep 17, 2021 | Marketing
In 2020, I started using Headspace. And, as it turns out, so did everyone else. The meditation app, which was first launched back in 2012, initially generated roughly $30 million in revenue and, as of 2017, had 40,000 subscribers. Today, the app has over 2...
by Cristian De Nardo | Sep 17, 2021 | Marketing
When people are looking to buy or rent a new house, what’s the first thing they do? That’s right, they go online. In fact, 51% of home searches start on the internet. People search Zillow, Apartments.com, Redfin, and local real estate websites....
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