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5 Ways iPaaS Tools Can Increase Employee Satisfaction

by Cristian De Nardo | Oct 23, 2021 | Marketing

Look at any business and you will likely see customer care professionals on the frontline. Whether they are in customer service or account management, these people set customers up for success, keep them happy in the long term, and make vital contributions to the...

9 Things to Do When Your Business Is Generating Fewer Leads

by Cristian De Nardo | Oct 23, 2021 | Marketing

All companies have ups and downs. There are times when new deals are closed daily, new prospects seem to be competing for your attention, and the phone just won’t stop ringing. Then, there are those other times — when things are moving slowly, leads are scarce and you...

How to Build the Strongest Small Marketing Team

by Cristian De Nardo | Oct 23, 2021 | Marketing

Think of a strong marketing team. Are you imagining a huge budget and a team full of qualified marketers? Well, for many businesses, that’s no longer necessarily the case. The strongest marketing teams consist of marketers who know how to allocate their time and...

How IT Businesses Can Sync Data Between Apps Automatically

by Cristian De Nardo | Oct 23, 2021 | Marketing

How many cloud-based apps do you use with your business? Five? Ten? Fifty? You probably use more apps than you realize. The most important apps in your stack probably include: A customer relationship management (CRM) tool A professional services automation (PSA) tool...

Marketing for Startups: A Three-Step Guide to Creating Your Strategy

by Cristian De Nardo | Oct 23, 2021 | Marketing

Marketing for your new startup is exciting. You’ve put time and effort into creating your product or service, and now you need to make sure your market is as hyped about it as you are. In this three-step guide, we’ll cover the essential components for creating...
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