How to Make an Ad: A 15-Step Guide

Advertising is changing — in 2021, companies are on track to spend more than $450 billion dollars on digital advertising. The challenge? Massive variety in the digital advertising market — from differing platforms and ad types to target audiences — can frustrate...

Should You Advertise On Snapchat?

In March 2017, Snap Inc., the parent company of the popular social media app Snapchat, went public. To meet revenue expectations, they opted into a self-service ads model, as opposed to direct sales. It’s no question Snapchat is a popular platform — in the U.S....