by Cristian De Nardo | Dec 30, 2021 | Marketing
Today, most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sales reps to close. But that’s only half the battle. Getting more out of existing traffic and leads (versus entirely new...
by Cristian De Nardo | Dec 30, 2021 | Marketing
Great marketing copy doesn’t just sell a product, it builds a connection with the audience. The beauty of proper messaging is that by communicating either the benefits or features of your product or service, you can tell customers what they need to know in a clever,...
by Cristian De Nardo | Dec 30, 2021 | Marketing
Floors. Ceilings. Bathroom stall doors. These are just a few of the places you’ll find QR codes. In fact, they’ve become so ever-present that 45% of shoppers used marketing-related QR codes in 2021. There’s no denying the popularity and convenience...
by Cristian De Nardo | Dec 29, 2021 | Marketing
If you use Instagram, you might have seen the phrase “link in bio” before. This means that someone is directing people to go to their Instagram profile page and click the URL that’s in their bio. Driving people to these links often helps Instagram users generate...
by Cristian De Nardo | Dec 29, 2021 | Marketing
Imagine shopping at a grocery store that doesn’t have any signs pointing you in the right direction. Odds are you’d spend a lot of time wandering the aisles until you found what you needed. People want a sense of direction when they’re shopping, and...
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