by Cristian De Nardo | Dec 16, 2021 | Marketing
Have you ever had to hype yourself up to send an email? Because, same. There’s something that feels monumental about sending an email that you don’t always get with other forms of communication. And if you’re a non-native English speaker, that task can seem even more...
by Cristian De Nardo | Dec 16, 2021 | Marketing
Pop quiz: If you had to define product marketing right now, what would you say? A lot of folks have difficulty answering this question, but it’s not your fault. Although product marketing is a prominent department across both B2B and B2C companies, it’s...
by Cristian De Nardo | Dec 16, 2021 | Marketing
Building a website is an exercise of willpower. The bells and whistles of the design process are tempting to focus on, but compelling content is what makes a website work for your business. There are few pieces of content on your website that are more compelling than...
by Cristian De Nardo | Dec 15, 2021 | Marketing
Your employees know your business processes well. They understand your brand messaging and vision and feel a general sense of connectedness to your organization. Given this, many businesses choose to insource and have existing employees undertake new tasks rather...
by Cristian De Nardo | Dec 15, 2021 | Marketing
As a marketer, we’ve been talking about personalization and responsive advertising for some time now. And that trend isn’t going away. In 2019, 72% of display ads were responsive (more than double what they found just two years previous). Additionally, the...
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