by Cristian De Nardo | Mar 11, 2022 | Marketing
Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game they coach. The same logic applies to business. If you want to build a thriving company that can pull ahead of the competition, you need to...
by Cristian De Nardo | Mar 11, 2022 | Marketing
While starting a company may seem easier now than ever before, entrepreneurs have an uphill battle from the moment they start a business. And without a clear, actionable business plan for selling, marketing, finances, and operations, you’re almost destined to...
by Cristian De Nardo | Mar 11, 2022 | Marketing
Let’s say your company decided to invest in a website redesign to improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you ask is, “How much is this website redesign going to cost?” The...
by Cristian De Nardo | Mar 10, 2022 | Marketing
Your company’s value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. So how do you actually write a value proposition statement that’s strong enough to lift...
by Cristian De Nardo | Mar 10, 2022 | Marketing
Conditional formatting is a feature in Google Sheets in which a cell is formatted in a particular way when certain conditions are met. The formatting can include highlighting, bolding, italicizing – just about any visual changes to the cell. Just as it can be done for...
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