by Cristian De Nardo | Mar 4, 2022 | Marketing
Adding a checkbox to your workbook may sound simple but it can expand the possibilities of what you can do in Excel. From checklists to graphs, there’s so much you can do. However, it starts with the checkbox. Learn everything you need to know about checkboxes below....
by Cristian De Nardo | Mar 4, 2022 | Marketing
Large corporations and government agencies don’t shop around for the best contractors and freelancers the same way a SaaS company or a small business might. Rather than relying on word of mouth, a quick Google search, or a Facebook ad, these organizations follow...
by Cristian De Nardo | Mar 3, 2022 | Marketing
When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and connect. However, you’re much better off conducting A/B testing than basing marketing...
by Cristian De Nardo | Mar 2, 2022 | Marketing
There are many resources out there telling you how to optimize your Facebook ads to scale your business’s growth. And while I’m sure they can help in some aspects, you’re probably optimizing your campaigns based on the wrong metrics. In 2022,...
by Cristian De Nardo | Mar 2, 2022 | Marketing
While it’s fair to say most marketers are on-board with the importance of content marketing, there’s still an aspect of marketing that doesn’t get as much love: context marketing. Whether you know what context marketing means or not, I’m...
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