by Cristian De Nardo | Jul 23, 2018 | Apple
Sending money direct from your phone to a friend or family member has made the shift from a geeky thing back in 2014 to a relatively mainstream activity today. But increased competition is seeing one player exit the business … more…
by Cristian De Nardo | Jul 23, 2018 | Social Media
Are your once-successful Facebook ad campaigns no longer effective? Wondering if ad fatigue is responsible? In this article, you’ll learn how to recognize the signs of ad fatigue and tweak existing Facebook ads for better performance. Determine Whether Ad...
by Cristian De Nardo | Jul 23, 2018 | Marketing
A few weeks ago, I experienced virtual reality for the first time. One of my colleagues brought her Oculus into the office and let our whole team try it out. I picked the VR mini golf experience, which I wasn’t initially excited for — I’ve never really liked...
by Cristian De Nardo | Jul 22, 2018 | Marketing
When was the last time you ran a competitive analysis for your brand? If you’re not sure, or if the last “analysis” you ran was a quick perusal of a competitor’s website and social media presence, you’re likely missing out on important...
by Cristian De Nardo | Jul 22, 2018 | Marketing
A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and...
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