by Cristian De Nardo | Apr 1, 2022 | Marketing
In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Google Ads specifically has increased its revenue from year to year. In 2021, Google advertising revenue accounted for $53.1 billion — 81% of Alphabet’s overall...
by Cristian De Nardo | Mar 31, 2022 | Marketing
Imagine a world where you could start the sales process by selling directly to your best-fit, highest-value accounts. No wasted time trying to market to unqualified leads who aren’t the right fit for your business. Meaning, you could move straight into the phases of...
by Cristian De Nardo | Mar 31, 2022 | Marketing
Blogging has always been an effective content marketing strategy. However, sometimes, it can be difficult to put pen to paper – or more accurately, words to the screen. That’s where blog post templates can come in handy. In this post, we’ll equip you with a blogging...
by Cristian De Nardo | Mar 31, 2022 | Marketing
Market research is an overarching term for gathering information from you customers about your business, and focus groups are one way to conduct market research. Whether your focus group’s goal is to give feedback on a product or service or help you assess how...
by Cristian De Nardo | Mar 30, 2022 | Marketing
Take a second to think about one of your favorite brands. A logo, storefront, color, or memorable ad campaign will likely pop into your mind. That’s because a brand’s visual identity is a powerful tool for telling a company’s story, building customer...
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