by Cristian De Nardo | Jan 27, 2022 | Marketing
Porter’s Five Forces is a model that identifies and describes the five economic forces that shape every industry. More specifically, it explains how these forces dictate every industry’s competitive intensity, potential for profitability, and attractiveness. Porter’s...
by Cristian De Nardo | Jan 26, 2022 | Marketing
You may be familiar with the adage, “Hope for the best, but plan for the worst.” As much as we don’t want to think about the terrible things that can happen in business and life, negative occurrences are inevitable. Whether it’s a product defect that leads to a...
by Cristian De Nardo | Jan 26, 2022 | Marketing
Just like every building needs a foundation, every business needs brand architecture. It’s the structure that allows you to organize your offerings, develop a brand identity, and gain brand equity. The right brand architecture provides clarity around your...
by Cristian De Nardo | Jan 26, 2022 | Marketing
List building is a strategy that allows marketers to target customers based on their needs, goals, or other personal criteria (e.g. purchase history, location, age, etc.). These lists can be applied to all marketing materials (as well as the work of sales and service...
by Cristian De Nardo | Jan 26, 2022 | Marketing
Every year I create vague New Years resolutions, but this year I decided to try something different. Using the SMART goal framework (specific, measurable, attainable, relevant, and time-bound), I reworded my 2022 goal from “read more books” to...
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