by Cristian De Nardo | Jan 3, 2022 | Marketing
Have you ever searched stock image websites and thought, None of these truly represent my brand? It can be difficult to stand out using the same cheesy images as everyone else, but creating a unique brand character can help distance you from the pack. A brand...
by Cristian De Nardo | Jan 3, 2022 | Marketing
In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. After all, the customer acquisition and retention landscape are evolving faster than ever. The challenge, however, is that marketing budgets are often...
by Cristian De Nardo | Dec 31, 2021 | Marketing
“Business is personal — it’s the most personal thing in the world.” These are famous words by Michael Scott from the TV show, The Office. And although this quote conflicts with the universal belief that business isn’t personal, Michael’s...
by Cristian De Nardo | Dec 31, 2021 | Marketing
Since its debut in 2016, live streaming video has exploded in popularity. In fact, 82% of people would prefer a live video over reading a social post. It offers the opportunity to forge a more authentic and valuable connection with audiences. It’s no secret that...
by Cristian De Nardo | Dec 31, 2021 | Marketing
The pivot table is one of Microsoft Excel’s most powerful — and intimidating — functions. Powerful because it can help you summarize and make sense of large data sets. Intimidating because you’re not exactly an Excel expert, and pivot tables have always...
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