by Cristian De Nardo | Dec 29, 2021 | Marketing
If you use Instagram, you might have seen the phrase “link in bio” before. This means that someone is directing people to go to their Instagram profile page and click the URL that’s in their bio. Driving people to these links often helps Instagram users generate...
by Cristian De Nardo | Dec 29, 2021 | Marketing
Imagine shopping at a grocery store that doesn’t have any signs pointing you in the right direction. Odds are you’d spend a lot of time wandering the aisles until you found what you needed. People want a sense of direction when they’re shopping, and...
by Cristian De Nardo | Dec 29, 2021 | Marketing
Keep it simple, stupid. We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It’s incredibly difficult to be succinct, and it’s especially difficult to express...
by Cristian De Nardo | Dec 28, 2021 | Marketing
You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree. Whether you’re trying to become a social media celebrity or simply looking to spread brand awareness on Instagram, it can be tempting to take...
by Cristian De Nardo | Dec 28, 2021 | Marketing
Contrary to widespread practice, marketing analytics expands beyond email marketing and can be applied to practically every other inbound marketing tactic — social media, blogging, landing pages, lead generation, and lead nurturing. The possibilities for testing your...
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