by Cristian De Nardo | Dec 16, 2021 | Marketing
Building a website is an exercise of willpower. The bells and whistles of the design process are tempting to focus on, but compelling content is what makes a website work for your business. There are few pieces of content on your website that are more compelling than...
by Cristian De Nardo | Dec 15, 2021 | Marketing
Your employees know your business processes well. They understand your brand messaging and vision and feel a general sense of connectedness to your organization. Given this, many businesses choose to insource and have existing employees undertake new tasks rather...
by Cristian De Nardo | Dec 15, 2021 | Marketing
As a marketer, we’ve been talking about personalization and responsive advertising for some time now. And that trend isn’t going away. In 2019, 72% of display ads were responsive (more than double what they found just two years previous). Additionally, the...
by Cristian De Nardo | Dec 15, 2021 | Marketing
As a marketer, you know how important it is to have a marketing strategy — but have you thought about the impact your marketing message can make in it? Your strategy has to align with your audiences’ needs and interests, and understand the required approach for each...
by Cristian De Nardo | Dec 15, 2021 | Marketing
The pandemic has forced the traditional holiday office party to go virtual. But things are different this year — now, a variety of workplaces include remote and in-person employees (or a hybrid of both). So here’s the challenge — how can you host a fun holiday...
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