by Cristian De Nardo | Oct 18, 2021 | Marketing
As email marketers, one of the key metrics we use to determine if our audience is actually reading our content is the open rate. Tracking email opens allows us to determine whether our subject lines are resonating with our audience. If we can’t get them to open...
by Cristian De Nardo | Oct 18, 2021 | Marketing
When it comes to social media strategy, most brands know some of the top strategies: Post high-quality content, monitor your brand perception, engage with your audience. But ever wonder if there are some strategies your social media team has been overlooking? In this...
by Cristian De Nardo | Oct 18, 2021 | Marketing
Think about the last commercial you remember. What about it made it memorable? That’s the answer every advertiser wants to know. I tend to remember ads that are funny and/or relatable, but is it the same for most consumers? Let’s see what recent data...
by Cristian De Nardo | Oct 15, 2021 | Marketing
Have you ever wondered what people actually do when they enter your WordPress website? Have you thought about which website pages they tend to stay on longest, what campaigns bring them there, and which of your website pages convert the best? Google Analytics can help...
by Cristian De Nardo | Oct 15, 2021 | Marketing
Keeping track of expenses as a business owner can be taxing. You have to document every detail to make sure you stay within your spending limits while promoting your products or services, delivering on promises, and developing new offerings. A business budget...
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