by Cristian De Nardo | Aug 25, 2021 | Marketing
I moved five times in the last year. And every single time I moved, I forgot to sign up to have my mail forwarded to my new address. Mail forwarding is an important step in any moving process, as it ensures you don’t lose any valuable information that’s...
by Cristian De Nardo | Aug 25, 2021 | Marketing
Did you know the current U.S. cosmetics market is worth over $95 billion? With the fast growth of the cosmetics industry, it’s become competitive and saturated — especially for startups. This industry can be even more challenging to break...
by Cristian De Nardo | Aug 24, 2021 | Marketing
To thrive as a small business, you need press coverage. But, unfortunately, coverage doesn’t just come naturally – you need to work for it. Enter: the press release. Press releases are important for increasing your brand awareness and helping your public...
by Cristian De Nardo | Aug 24, 2021 | Marketing
When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a “feeling” can be pretty...
by Cristian De Nardo | Aug 24, 2021 | Marketing
Like a tree falling in the woods, if you launch a product without spreading the word — will anyone use it? Will anyone even want it? Probably not. Whether you’re launching something huge, something small, or you’re updating a current offering,...
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