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What is Lead to Account Matching, and Why It Matters

by Cristian De Nardo | Jul 28, 2021 | Marketing

As an organization gets larger, it becomes more and more difficult for different departments, and different employees within the same department, to communicate. Unfortunately, this can lead to a “left hand doesn’t know what the right hand is doing”...

Best Mailing List Software to Improve your Email Marketing Strategy

by Cristian De Nardo | Jul 27, 2021 | Marketing

When I first began my marketing career, I was envious of emails. While this sounds like an interesting quirk, I’m pretty sure most marketers can agree: some emails are hard not to envy. From sparkling campaigns to flawless design, sometimes I open a newsletter...

How RevOps and the ‘Rhythm of the Business’ Drive Alignment at HubSpot

by Cristian De Nardo | Jul 27, 2021 | Marketing

Educator and computer pioneer Alan Kay once said, “The best way to predict the future is to invent it.” If you work for a growing company, be it a startup or scale-up, you’ll know that attempting to “invent” the future isn’t a...

How to Create a Wikipedia Page for Your Company

by Cristian De Nardo | Jul 26, 2021 | Marketing

If you’re anything like me, you probably mainly consider Wikipedia a good source for a behind-the-scenes look at the production of Game of Thrones, or a collection of random facts on Zebras. In short, you likely haven’t given it much thought as a channel...

The 20 Best Email Newsletter Tools for Engaging Subscribers in 2021

by Cristian De Nardo | Jul 26, 2021 | Marketing

One of the best ways to deliver valve to and engage with your subscribers — those who already like, know, and trust your brand — is through an email newsletter. With the strategy in place, newsletters help you keep your contacts engaged with your business, establish...
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