by Cristian De Nardo | Jul 20, 2021 | Marketing
As a legally blind woman, it took me years to disclose the full extent of my disability to employers. When I did, I downplayed my blindness as “just a bit of nearsightedness,” or I had to give a disclaimer of, “It’s never held me back and I...
by Cristian De Nardo | Jul 19, 2021 | Marketing
Ten years ago, SEO strategists across the world followed a relatively similar process. Step one, conduct keyword research. Step two, randomly write those keywords into the text on a page approximately five billion times. And step three — rank number one for that...
by Cristian De Nardo | Jul 19, 2021 | Marketing
Have you ever done some obscure search on Google, and been amazed when the search engine still returned such accurate results? You can thank RankBrain for that. RankBrain went live in 2015 and is now an essential part of the Google algorithm. This article will...
by Cristian De Nardo | Jul 19, 2021 | Marketing
Over the last two years, you’ve probably heard a lot about cybersecurity. Like many big, serious-sounding concepts, it feels like it sometimes plays out above our heads — the territory of huge conglomerates and governments, or maybe your IT department. And, let’s face...
by Cristian De Nardo | Jul 19, 2021 | Marketing
As one of the HubSpot Blog’s email marketers, one of the key metrics I use to measure email success is open rate. When an open rate is high, it hints that your subject line did its job to pull readers, you’re sending emails at the most engaging time of...
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