by Cristian De Nardo | May 19, 2021 | Marketing
When I was 12 years old, I used to look through my older cousin’s CD collection, a little confused. I didn’t understand the need to have CDs when I could go on iTunes and listen to all my favorite songs. Then, when I was in middle school, I got my first...
by Cristian De Nardo | May 19, 2021 | Marketing
In 2019, nearly one-third of online consumers in the U.S. used the internet on a daily basis to search for local businesses. And as of 2021, Google had 86.6% of the market share of search engines — meaning, getting noticed on Google is an effective way to boost...
by Cristian De Nardo | May 18, 2021 | Marketing
A few weeks ago, I planned a trip to Charlotte. I booked my flights, and the day before I was supposed to leave, I tried to find my confirmation email. I couldn’t find it anywhere. Panicking, I called the airline. “Ma’am, your payment was denied. We...
by Cristian De Nardo | May 18, 2021 | Marketing
In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture. But there’s often confusion around its meaning in business. What does it entail? Should you hire an expert? Most of...
by Cristian De Nardo | May 18, 2021 | Marketing
Does your professional bio make a statement? In this article, we have great professional bio examples you should compare yours to — and a series of free bio templates you can use to make it perfect. If you’re anything like me, you probably don’t think about your...
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