by Cristian De Nardo | Apr 7, 2021 | Marketing
These days, social media is all about documentation. Where you go, what you eat and drink, who you see, and what’s most memorable: These are the typical fodder of Instagram Stories — seconds-long glimpses of people’s lives, shared on Instagram for...
by Cristian De Nardo | Apr 7, 2021 | Marketing
Having gone to many meetings, I can definitely say that I sometimes get overwhelmed. While I enjoy the content being discussed, I can feel tired and wish for a break to decompress before throwing my mind back into absorbing the information. I’m sure I’m not alone in...
by Cristian De Nardo | Apr 6, 2021 | Marketing
Social media advertising spend is expected to top $47.9 billion in 2021. That’s nearly 20% of the total expected advertising spend by all North American businesses this year. The amount of money spent on paid social media ads has been steadily climbing since 2019, and...
by Cristian De Nardo | Apr 6, 2021 | Marketing
In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Why? Content marketing has been proven to deliver resounding success. As one of the most effective methods of growing audience engagement,...
by Cristian De Nardo | Apr 6, 2021 | Marketing
On social media, your follower count gives you an idea of your brand awareness and reach. That’s why gaining followers is often an important goal for brands, especially as they scale. So, how do you gain followers? We know buying them doesn’t work because...
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