by Cristian De Nardo | Mar 25, 2021 | Marketing
How can you tell if your company is growing? Sure, you can speak to a few team leads and get regular reports on their performance. But if you’re not measuring that information against something else, how will you know when you’ve met the mark or fallen...
by Cristian De Nardo | Mar 25, 2021 | Marketing
In the paid acquisition world, clicks can seem like the holy grail. But if you really think about it, clicks only tell you if people arrive to your content. They don’t reveal whether they stayed or not. But how do you know if your content is engaging and emotionally...
by Cristian De Nardo | Mar 25, 2021 | Marketing
In our 2021 Executive Marketing Leadership Survey, 20% of marketing leaders described company blogs as one of their “most important channels” for hitting goals. The enduring importance placed on blogging isn’t shocking. Not only can blogs boost your...
by Cristian De Nardo | Mar 24, 2021 | Marketing
I fly Southwest Airlines almost exclusively. They offer reasonable prices, make it easy to rack up points, and always have fun and kind flight attendants. One thing I’ve noticed about Southwest is their branding is on point. Whether I’m booking a flight on their...
by Cristian De Nardo | Mar 24, 2021 | Marketing
As a marketer, you’re undoubtedly aware of some of the major social media sites you can use for lead generation. I’m willing to bet you’ve already heard about the importance of Instagram, Facebook, and Twitter — and if you use all three as part of...
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