The Beginner’s Guide to Share of Voice

by | Mar 10, 2021 | Marketing

If you’ve ever been in charge of gathering reports for your marketing team, then you know there are a plethora of metrics you can measure. One metric that you might not think to use for several channels is share of voice. However, this is a versatile metric that...

Why HubSpot is Investing in Pipe

by | Mar 9, 2021 | Marketing

We know that growing a business can feel like a constant juggling act: from driving sales and managing a team, to prioritizing product roadmaps and keeping customers happy. Founders are often forced to step away from building their business and consider the numbers...