by Cristian De Nardo | Feb 9, 2021 | Marketing
There are certain characteristics that should be at the core of any successful business. For instance, every business should have a great product or service, awesome employees to keep the internal engine running, and loyal customers who support through purchases and...
by Cristian De Nardo | Feb 9, 2021 | Marketing
One of my favorite episodes of “The Office” is called Launch Party. During this episode, Dunder Mifflin hosts a corporate party, plus several satellite parties when its website launches. Hilarity ensues. But during your corporate event, you probably...
by Cristian De Nardo | Feb 9, 2021 | Marketing
Did you know that the cost of acquiring consumer attention has increased dramatically (seven- to nine-fold) in the past two decades? It might not be surprising to hear, but overall our collective attention span has been narrowing. You might be wondering, “What...
by Cristian De Nardo | Feb 8, 2021 | Marketing
Good news: on the internet, your business can connect with hundreds of millions of potential customers. Bad news: your competitors have the same access, and they’re already throwing money at the problem. Also not so good: your mighty, scrappy team has to figure...
by Cristian De Nardo | Feb 5, 2021 | Marketing
When I used to work at a marketing agency, I would read expert industry blogs, such as HubSpot, Marketing Brew, and Backlinko (to name a few). One of my main questions every day was, “How do these brands do it? How do they constantly come up with brilliant blog...
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