by Cristian De Nardo | Sep 9, 2022 | Marketing
Even if you’re not a professional storyteller, you can use storytelling frameworks to share more engaging narratives in your content marketing copy. You’ll not only be able to tell your company’s story more effectively to stakeholders, but you’ll be able to write more...
by Cristian De Nardo | Sep 8, 2022 | Marketing
Creating content that works requires you to make informed decisions as opposed to relying on guesswork or throwing spaghetti at the wall to see what sticks. To make these informed decisions, you need to focus on data-driven marketing and how it can help you collect,...
by Cristian De Nardo | Sep 7, 2022 | Marketing
Growing a business has never been easy. But these days, it feels impossible. Companies are trying to predict growth in an unpredictable macro environment. The economy is down, the market is volatile, socio-political issues are raging, and the dust is still settling on...
by Cristian De Nardo | Sep 7, 2022 | Marketing
It’s no secret that individuals who hold a bachelor’s degree or higher are more likely to find employment and earn higher incomes than those who don’t. But did you know that earning a certification can follow this same trend? Given the rate at which new digital...
by Cristian De Nardo | Sep 6, 2022 | Marketing
Keep it simple, stupid. We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It’s incredibly difficult to be succinct, and it’s especially difficult to express...
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