by Cristian De Nardo | Sep 10, 2020 | Marketing
When it comes to Facebook ads, you might feel like you’ve won the lottery if your ads perform well. However, you couldn’t be further from the truth. In fact, I’ve spent more than $900K on Facebook ads in over 4 years. Facebook ads are a complex and...
by Cristian De Nardo | Sep 9, 2020 | Marketing
Like many marketers, I have a bit of experience with Microsoft Excel. I’ve used it to organize events, plan meals, and sort data — but I don’t have nearly the advanced knowledge I wish I did. And thanks to those limited skills, I’m constantly...
by Cristian De Nardo | Sep 9, 2020 | Marketing
As inbound marketers, we care about creating lovable experiences for our website visitors — but we also want to generate as many leads as we can for our sales teams. Most of the time we can do both without any problem. But when it comes to pop-up forms, conflict...
by Cristian De Nardo | Sep 9, 2020 | Marketing
Email marketing seems like an easy win for your inbound marketing strategy. Write an awesome email, put in some snazzy images, fire it off to your opt-in list, and watch the customers roll in. Even if it all was that easy, though, the step marketers often overlook is...
by Cristian De Nardo | Sep 9, 2020 | Marketing
Each day, millions of brands launch ads, create business pages, and test out lead-generating marketing strategies on Facebook. While Facebook offers a robust selection of marketing tools, one big marketing staple they’ve never really explored is email marketing....
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