by Cristian De Nardo | Jul 6, 2020 | Social Media
Want to collect more leads using Facebook? Have you considered using the platform’s built-in lead form feature? In this article you’ll learn, step-by-step, how to set up effective Facebook lead ads. You’ll discover which lead gen form options to use,...
by Cristian De Nardo | Jul 3, 2020 | Marketing
Account-based marketing (ABM) is transforming the B2B marketing and sales world because of its effectiveness in reaching high-value target accounts — but it’s a difficult strategy to manage. ABM has a lot of moving parts that need to move as a synchronized whole...
by Cristian De Nardo | Jul 3, 2020 | Social Media
Looking for creative ways to use Instagram Stories during a launch? Wish you did more with Stories? To explore how to use Instagram Stories during a launch, I interview Alex Beadon on the Social Media Marketing Podcast. Alex is an Instagram Stories expert who...
by Cristian De Nardo | Jul 3, 2020 | Marketing
As a writer, I’ve never been very good at math. I know … shocking. Most marketers can relate, because as a bunch, we tend to be better at English and history than math and science. However, as a marketer, we need to be able to analyze data and calculate the...
by Cristian De Nardo | Jul 2, 2020 | Marketing
You’ve likely heard of Software as a Service, or SaaS. A SaaS company sells software to a user as a subscription. Along with that subscription, the software company provides technical support, customer service and upgrade options to maximize their customers’...
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