by Cristian De Nardo | May 20, 2020 | Marketing
Like any major marketing strategy of the past decade social media has had plenty of time to accumulate some big, inaccurate, myths. And despite the fact that data has disproven a number of marketing myths today, some marketers will still hold on to few, simply because...
by Cristian De Nardo | May 19, 2020 | Marketing
I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just...
by Cristian De Nardo | May 19, 2020 | Marketing
When I first started editing articles for HubSpot’s Marketing Blog, I honestly figured it would be the easiest part of my job. I imagined it would go something like this: I’d open a clean, nearly ready-for-publication Google Doc, skim it for the occasional...
by Cristian De Nardo | May 19, 2020 | Marketing
You may have heard that Google Ads is a quick way to get ROI from search engine traffic. This is an appealing prospect, especially because Google runs on a PPC (pay per click) model where you only pay for traffic that actually makes it to your site. However, handing...
by Cristian De Nardo | May 19, 2020 | Marketing
Imagine a world where you could start the sales process by selling directly to your best-fit, highest-value accounts. No wasted time working to market and sell to unqualified leads who aren’t the right fit for your business. Meaning, you could move straight into the...
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