by Cristian De Nardo | May 14, 2020 | Marketing
In a perfect world, B2B marketing begins with picking the right clients to market to and serving them the right message, every single time. Think about how much easier marketing is when you know exactly which companies to target — and not only who your target clients...
by Cristian De Nardo | May 14, 2020 | Marketing
This post is a part of Made @ HubSpot, an internal thought series through which we extract lessons from experiments conducted by our very own HubSpotters. Consistent content creation is a cornerstone of community growth. To keep your community members returning...
by Cristian De Nardo | May 14, 2020 | Marketing
2020 has brought with it unexpected levels of stress, anxiety, and fear for people across the globe. And the workplace isn’t insulated from the realities of our global situation. Some of my colleagues, for instance, are now working half-days — and essentially...
by Cristian De Nardo | May 14, 2020 | Marketing
In today’s day and age, marketing is all about personalization. It’s about reaching the right people in the right place at the right time. Account-based marketing (ABM) is no different and has been growing in popularity in recent years. In fact, 87% of...
by Cristian De Nardo | May 14, 2020 | Marketing
For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread. That’s...
Recent Comments