by Cristian De Nardo | May 12, 2020 | Marketing
B2B marketing has hit a wall. Audiences are getting harder to reach, campaigns are fractured across channels and, for many brands, performance is flatlining. Whatever audiences want, they want it now. As marketers, we have an obligation to earn our audience’s...
by Cristian De Nardo | May 12, 2020 | Marketing
When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial or $10,000 for an email marketing campaign. It can be frustrating when your budget dictates how many people your business can reach....
by Cristian De Nardo | May 12, 2020 | Marketing
Today, I was scrolling through the Bon Appetit website, and by the end of my visit, I’d signed up for their newsletter. When I saw their newsletter advertisement, it was so effective that I just couldn’t help myself. Good ads get consumers to stop and...
by Cristian De Nardo | May 12, 2020 | Marketing
Oftentimes, turning an idea for an advertising campaign into reality isn’t exactly simple. Among other things, you must get buy-in from other teams, earn approval from leadership, negotiate your budget, and present a clear path for return on investment (ROI)....
by Cristian De Nardo | May 12, 2020 | Marketing
As marketers, we’ve become experts in our target audiences. We know their typical demographic, what they like, the platforms they spend time on, and what they value in a product. But unlike sales reps — who talk to and learn from our biggest prospects each...
Recent Comments