by Cristian De Nardo | Mar 27, 2020 | Social Media
Wondering how to use video to build stronger connections with your customers and prospects? Looking for a process to follow for your next video? To explore how to create emotional connections with video, I interview Matt Johnston on the Social Media Marketing Podcast....
by Cristian De Nardo | Mar 27, 2020 | Marketing
When I was younger and I listened to Hannah Montana sing “The Best of Both Worlds,” I didn’t fully understand what she meant. Now, as a marketer, I get it. Having the best of both worlds is the feeling you have when your company’s marketing...
by Cristian De Nardo | Mar 27, 2020 | Marketing
As a marketer, it’s undeniably critical you’re fully aware of your own budget and resources, and use that information when making decisions. For instance, let’s say you’re a marketer at a startup, and have decided to propose investing in...
by Cristian De Nardo | Mar 27, 2020 | Marketing
As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase,...
by Cristian De Nardo | Mar 26, 2020 | Marketing
Let’s imagine you manage a balloon animal artist collective in Omaha, Nebraska. You notice your company’s growth is plateauing. You mostly serve a strange crop of repeat customers who throw a lot of parties and really like balloon animals, but they can...
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