by Cristian De Nardo | Feb 20, 2020 | Marketing
In the content marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods of time. But on the other hand, it can also incentivize your team to...
by Cristian De Nardo | Feb 20, 2020 | Marketing
Here’s a reality check for 2020 — only one-third of businesses make it to the 10 year mark. No market demand, running out of cash, and getting out-competed are among the leading reasons businesses fail. The good news? You don’t have to figure it all out on...
by Cristian De Nardo | Feb 20, 2020 | Marketing
Back in the late ’90s (way back when), SEO was in its infancy. It was almost like the Wild West — anything goes. Since the rules were loose, both white hat and black hat SEO tactics began to develop. While white hat tactics are an ethical way of improving...
by Cristian De Nardo | Feb 20, 2020 | Marketing
When I was a child, I really wanted an Easy Bake Oven. Every time I saw a commercial for one, I was glued to the TV, marveling at the kids on the screen baking mini treats with their friends and parents. Seeing those ads, I knew they were made just for me. In reality,...
by Cristian De Nardo | Feb 20, 2020 | Marketing
Do you remember in 2012 when Mark Zuckerberg bought Instagram for $1 billion? It was a gamble. At the time of the acquisition, the platform was valued at half the purchase price, had 30 million users, and wasn’t generating revenue. But as it turns out, Zuckerberg...
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