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Should You Pay a PR Firm? [+PR Tactics You Can Manage In-House]

by Cristian De Nardo | Jul 15, 2022 | Marketing

It’s a question almost every fast-growing company runs into: should we hire a PR firm or build an in-house team? And if you wrestle with this question long enough, it quickly spirals into an endless back-and-forth (“on the other hand…”). The truth...

5 Questions to Ask Yourself Before Launching a Digital Advocacy Campaign

by Cristian De Nardo | Jul 15, 2022 | Marketing

Digital advocacy efforts are vital for enabling nonprofit organizations to cut through the noise and win campaigns. Without digital advocacy, it can be difficult to measure the success of your campaigns — or even know if you’re winning, at all. In fact, 94% of...

TikTok Brands That are Winning at Marketing in 2022

by Cristian De Nardo | Jul 15, 2022 | Marketing

It’s getting difficult for marketers to ignore the popularity and influence of TikTok. Brands on TikTok are reaching younger audiences, increasing brand awareness, and going viral — all by leveraging the power of short-form video. Of course, it also helps that...

How to Create a Great Social Media Strategy Plan in 2022

by Cristian De Nardo | Jul 14, 2022 | Marketing

Many businesses find creating a social media strategy overwhelming. There are so many networks available, and they’re constantly adding new features to learn and integrate into your plan. If you don’t have a full-time team of social media experts at your disposal,...

32 of the Best Office Pranks & Practical Jokes to Use at Work

by Cristian De Nardo | Jul 14, 2022 | Marketing

We asked our friends and combed the internet for examples of some of the funniest office pranks, and pulled together this list virtual April Fool’s pranks and in office pranks to serve as inspiration for your own. Every company has a story about that funny...
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