by Cristian De Nardo | Jan 23, 2020 | Marketing
Did you know that 40% of LinkedIn’s 500 million members visit the platform daily? If you’re a professional who wants to branch out as a thought leader in your industry, LinkedIn is an excellent place to gain visibility, demonstrate your credibility or...
by Cristian De Nardo | Jan 23, 2020 | Marketing
From a buyer’s perspective, customers tend to feel more obligated to make a purchase from someone they might trust, relate to, or idolize. That’s why celebrity endorsements are so effective. Celebrities can often persuade a buyer to click...
by Cristian De Nardo | Jan 23, 2020 | Marketing
When I first began my marketing career, I was envious of emails. While this sounds like an interesting quirk, I’m pretty sure most marketers can agree: some emails are hard not to envy. From sparkling campaigns to flawless design, sometimes I open a newsletter...
by Cristian De Nardo | Jan 22, 2020 | Marketing
According to a recent survey from Lawless Research and Factual, marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. Regardless of business size, online advertising strategies are similar. In fact, 46% of...
by Cristian De Nardo | Jan 22, 2020 | Social Media
Are you struggling to move people from being familiar with you to buying from you? Wondering how to create short videos to help guide people to purchasing? In this article, you’ll learn how to create short, cost-effective videos to help convince people to...
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