by Cristian De Nardo | Apr 24, 2023 | Marketing
LinkedIn is an incredibly powerful platform for growing both recognition and revenue as a B2B business. In fact, audiences exposed to brand messages on LinkedIn are 6X more likely to convert, according to data from the social company. But without a clear...
by Cristian De Nardo | Apr 21, 2023 | Marketing
Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest...
by Cristian De Nardo | Apr 20, 2023 | Marketing
Calls-to-action (CTAs) are a crucial part of your marketing arsenal. You need effective CTAs to convert website visitors into leads. CTAs prompt your audience to take an action in their lifecycle that actually benefits them — and the growth of your business. In...
by Cristian De Nardo | Apr 20, 2023 | Marketing
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Coachella didn’t start off as the Met Gala for influencers. The festival was first held in October 1999 and...
by Cristian De Nardo | Apr 19, 2023 | Marketing
Google Data Studio is now Google Looker Studio, and it’s making data reporting even more accessible, visual, and impactful than before. The new interface, features, and functionality have some serious advantages when it comes to visualizing competitive data...
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