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12 Content Curation Tools Every Marketer Needs

by Cristian De Nardo | Nov 6, 2019 | Marketing

“Curation” is one of those words that’s always conveyed coolness to me. Take, for example, the job of curating art for a gallery, or curating music for a soundtrack. Cool, right? Content curation is just as much fun — and just as important. But...

What Is Contextual Targeting, in the Context of Ads?

by Cristian De Nardo | Nov 6, 2019 | Marketing

As Jerry Maguire once said — “Show me the money.” That phrase is probably something you’ve thought of as a marketer who has invested in paid advertising. With paid advertising, you want to enhance your marketing campaign by showing up in the...

How to Advertise on a Podcast [+Tips from a HubSpot Podcaster]

by Cristian De Nardo | Nov 6, 2019 | Marketing

According to a report from Podcast Insights, there are more than 750,000 active podcasts and counting. Sounds like a huge pool right? If you’re an advertiser interested in spreading awareness to podcast listeners, the huge pool of podcasts might seem promising...

How to Use LinkedIn Video to Acquire More Customers

by Cristian De Nardo | Nov 6, 2019 | Social Media

Want to generate more leads with LinkedIn? Wondering how LinkedIn video can help? In this article, you’ll learn how to create LinkedIn videos that improve your customer acquisition efforts. Why Businesses Should Consider LinkedIn for Customer Acquisition...

9 Social Media Metrics You Should Be Tracking (& How to Track Them)

by Cristian De Nardo | Nov 5, 2019 | Marketing

We get it: Social media metrics are important. Getting data and ROI is really important. However, if you spend too much time trying to figure out which metrics are important for your business, you won’t have any time to analyze and act upon them. That’s...
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