by Cristian De Nardo | Oct 28, 2019 | Marketing
Today’s buyers hold all of the power when making a purchasing decision. You’re also likely aware that they’re doing some of their research online. But have you really adapted your marketing plan to match the way today’s customers shop and buy?...
by Cristian De Nardo | Oct 28, 2019 | Marketing
As I scroll through my Instagram feed every day (cough, cough…multiple times a day), I consistently notice new posts and stories by The Frye Company. I’ve always been a fan of their boots, clothing, and accessories, but I also love the content they share on...
by Cristian De Nardo | Oct 28, 2019 | Marketing
I fly Southwest Airlines almost exclusively. They offer reasonable prices, make it easy to rack up points, and always have fun and kind flight attendants. One thing I’ve noticed about Southwest is their branding is on point. Whether I’m booking a flight on their...
by Cristian De Nardo | Oct 28, 2019 | Marketing
In any industry, a competitive analysis is an important component of your marketing strategy. However, particularly if you’re a small business, beating the market leader can feel impossible. Fortunately, with the right approach, you can actually benefit from...
by Cristian De Nardo | Oct 28, 2019 | Marketing
When you’re building an advertising strategy, it can be difficult to come up with creative ideas that help you capture new audiences. Not only are there hundreds of different advertising tactics out there, but there are also a growing number of online and social...
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