by Cristian De Nardo | Oct 15, 2019 | Marketing
Ten years ago, I couldn’t have cared less if the new burger place downtown had a website. Now, I don’t trust one that doesn’t. Consumer buying behavior has drastically changed — today, the majority of consumers are purchasing products online,...
by Cristian De Nardo | Oct 15, 2019 | Marketing
At INBOUND this year, HubSpot CTO and co-founder Dharmesh Shah announced that our company now has more than 200 remote employees globally Remote work is becoming so valuable to prospective employees that the second-most searched word on HubSpot’s career page is...
by Cristian De Nardo | Oct 15, 2019 | Social Media
Are you using TikTok? Wondering how to measure the results of your TikTok marketing efforts? In this article, you’ll learn more about TikTok analytics. #1: Switch to a TikTok Pro Account to Access TikTok Analytics TikTok recently launched a native analytics tool...
by Cristian De Nardo | Oct 14, 2019 | Marketing
Out of all the entertaining ads that played during Super Bowl 53, there’s only one commercial that I woke up thinking about the next morning: Pepsi’s “More Than OK”. “More Than OK” poked fun at how Pepsi usually takes a back seat to Coke, especially at restaurants....
by Cristian De Nardo | Oct 14, 2019 | Marketing
Whether you interact daily with your company’s CMO or are considering hiring one for your own company, it can be tricky to identify what a CMO does and why a CMO is critical to your company’s success. In fact, a quick LinkedIn search of “Chief...
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