by Cristian De Nardo | Oct 7, 2019 | Social Media
Want a better way to scale your Facebook ad campaigns? Wondering how best to allocate ad spend to your Facebook lookalike audiences? In this article, you’ll learn how to scale Facebook ads by combining strategic bid capping with Facebook lookalike audiences. Why...
by Cristian De Nardo | Oct 7, 2019 | Marketing
Are you one of the 150 million Americans who commute to work every day? If so, I’m guessing you’ve listened to a podcast or two. You’re not alone. According to Infinite Dial, U.S. podcast audiences listen to an average of seven podcasts per week. The...
by Cristian De Nardo | Oct 5, 2019 | Social Media
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore enhanced LinkedIn ads targeting tools, as...
by Cristian De Nardo | Oct 4, 2019 | Marketing
As a marketer, it’s useful to keep track of social media sites by the numbers. Statistics help organize where to invest your ad dollars in content and which areas to avoid. Whether you’re interested in where to begin the buyer’s journey on Facebook or the cost of...
by Cristian De Nardo | Oct 4, 2019 | Marketing
Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, Snapchat’s success wasn’t looking good. Since then, Snapchat has evolved into...
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